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The Wood Lab: Crafting Custom Joinery with Passion
The Wood Lab, a start-up on Sydney's Northern Beaches, creates beautifully crafted custom joinery—from small, detailed pieces like bedside tables to full-scale living room renovations. Their dedication to quality, precision, and creativity was obvious from day one, and we were thrilled to help them tell their story through photography and video.
When The Wood Lab came to us, they needed a partner who could help them build a consistent and engaging presence on social media—someone who could capture the heart of their work and show the level of craftsmanship that goes into every project. That’s where we came in.
As director and photographer for this project, I worked closely with their team to produce a suite of stills and videos that highlight both the fine details and the bigger picture—from intricate joinery techniques to finished spaces that feel warm, lived-in, and designed with intent.
We captured:
Our goal was to create content that doesn’t just show the work—they tell the story behind it. The result is a growing library of visuals that showcase The Wood Lab’s talent, attract new clients, and set them apart in a highly competitive space.
It’s been a real privilege to help them grow, and we’re excited to keep capturing their journey.
Check out full branding project done by Hidden Studio - The Wood Lab
